Services
Four overlapping ways to bring senior product and technology leadership into a small business. Most engagements start with a fixed-fee Audit; most end up touching two pillars.
ApplicationModernization &Integration
Most small businesses I see are running a custom app built four to seven years ago by a vendor who isn't around anymore. The tools they bought since don't talk to each other. Mondays start with someone exporting CSVs by hand.
How I approach it
I look at what already works, what needs to be ported, and what can be replaced with something off-the-shelf. The goal is a stack the team can run without me — not a rebuild that depends on me.
What you get
- Audit of the current stack, line-by-line
- Modernization roadmap with risk and sequencing
- Replatform or retire decision on each custom piece
- Integration plan tying the chosen tools together
- First sprint scoped to a single shipped milestone
Primary retainer offer
FractionalProduct & TechLeadership
There's a moment in every growing small business where the operator is making technical decisions without a senior tech voice in the room. Vendor selection, hire/buy/build calls, when to walk away from a tool. That's the moment a fractional engagement makes the most sense.
How I approach it
I sit alongside the operator as the senior product and tech voice — in vendor calls, in roadmap reviews, in hiring. Three retainer shapes (Advisory, Embedded, Lead) cover the range from one day a week to four.
What you get
- Weekly working sessions with the operator
- Vendor review and selection support
- Hiring loop participation (PM, eng, design)
- Roadmap reviews and prioritization calls
- Async slack/email availability inside agreed hours
AI Integration& Automation
Most small businesses know they should be doing more with AI but don't know where to start. The interesting wins aren't chatbots — they're the unglamorous workflows that eat a person's Monday morning.
How I approach it
Map the workflows, score them by hours saved and risk if wrong, build the highest-leverage ones with tools the team can maintain. Pairs naturally with Modernization & Integration.
What you get
- AI readiness assessment of the current stack
- Workflow inventory scored by impact
- Two to four shipped automations
- Documentation the team can hand to a vendor or new hire
- Plain-language post-mortem after 60 days running
ProductStrategy &Discovery
You're building a customer-facing app or portal and you're not sure what to keep and what to cut. Or you're sketching one and the scope keeps growing. Two weeks of focused discovery saves three months of bad building.
How I approach it
Talk to the operator, the team, and three to five customers. Audit what exists. Come back with a one-page product direction the team can act on without me.
What you get
- Customer and team interviews (5–8)
- Existing-product audit, if applicable
- One-page product direction document
- Prioritized backlog with cuts called out
- Optional handoff brief for a build team
Three shapes. One conversation up front.
Tier
Audit
1–2 Weeks
A fixed-fee, fixed-scope look at one thing — a stack, a product, a single workflow. Comes back as a written diagnosis and a recommended next step.
Tier
Sprint
4–8 Weeks
A scoped build. Could be a modernization milestone, an automation set, or a strategy document moved into a roadmap. Fixed fee with milestones; 50/50 payment terms.
Tier
Retainer
Monthly, Quarterly Renewal
Ongoing fractional engagement at one to four days a week. Most common shape after an Audit or Sprint when the operator wants senior tech judgment in the room.
Fixed-fee work is 50/50 payment terms — half on signature, half on delivery. Retainers are billed monthly. Rates are simple and I'm happy to share them when we talk.
Scope changes happen — they're discussed before any new work begins. Nothing is added quietly.
Not sure which pillar fits?
Let's spend thirty minutes figuring it out together.
Most prospects come in thinking they need one pillar and leave the call planning two. The intro call is how we figure out the shape.