I modernize the tech, products, and systems that small businesses depend on.
Senior product and technology leadership for small businesses in food & beverage, fitness & wellness, and specialty retail that have outgrown DIY.
Four overlapping ways to bring senior product & tech leadership into your small business.
Modernization & Integration
Bring messy custom apps, abandoned vendor builds, and disconnected tools into a single working stack.
Fractional Leadership
Senior product and engineering judgment in the room, two to three days a week for hands-on implementation and guidance, without an FTE hire.
Practical AI
Find the workflows AI handles well right now and get up and running with automations to gain time back.
Product Strategy
Figure out what to build, what to cut, and what to keep, in order to turn your vision into a product.
I spent the last decade leading and working hands-on with product, engineering, and design teams inside Mailchimp and Square. These two companies' entire job was making software for small businesses.
My practice is solo, senior, and AI fluent. I work with businesses that have outgrown their current setup. Usually when the tools don't talk to each other, the reports don't tell the real story, or the product roadmap needs a senior hand steering it. Most engagements start with a 1 to 2 day audit, and then we figure out what comes next.
Read the full story
What I've been writing.
AI-Accelerated Modernization
How AI is shifting the economics of modernizing a four-year-old custom app — and the kinds of small businesses that benefit most.
A Better Way to Load Your Shokz
Loading music onto Shokz OpenSwim headphones means dragging MP3s onto a USB drive in Finder. Conduxor is a Mac app that browses your Apple Music library, copies tracks to your headphones, and tracks what's already on the device.
When a Fractional CTO Actually Helps
The moments inside a small business where a fractional engagement pays for itself in the first month — and the moments it doesn't.
With special guests.
- Projects ·
- Conduxor
- App Sketchbook
- Clixbee
- Rebrick Resale
Take the next step
If your tools, products, or team need a set of eyes, I'd be glad to talk.
No deck, no pitch. Thirty minutes, then we both decide whether to keep going.